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Digital Landscape Report Oscar Special

In this special edition Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a step outside of politics and take a look at the upcoming Academy Awards.  In this report we look at 7 different categories of awards and then compare the nominees Facebook likes against the nominee who is favored to win by Bodog.com.

A few key points:

1. Of all non-picture nominees, Natalie Portman had the most likes with 370,591.  She is also the favorite to win best actress for her role in Black Swan at 1/12 odds.

2. Toy Story 3 has the biggest following of all nominees on Facebook with an astounding 14,585,768 likes.  This picture is the favorite for Best Animated Film at -5,000 and is also nominated for Best Picture but is a longshot with 150/1 odds.

3. In four out of seven award categories, the same nominee is both the favorite to win the Oscar and has the most likes on Facebook.

4. Of all nominees, 6 of them had no presence on Facebook.

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