In this special edition Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a step outside of politics and take a look at the upcoming Academy Awards. In this report we look at 7 different categories of awards and then compare the nominees Facebook likes against the nominee who is favored to win by Bodog.com.
A few key points:
1. Of all non-picture nominees, Natalie Portman had the most likes with 370,591. She is also the favorite to win best actress for her role in Black Swan at 1/12 odds.
2. Toy Story 3 has the biggest following of all nominees on Facebook with an astounding 14,585,768 likes. This picture is the favorite for Best Animated Film at -5,000 and is also nominated for Best Picture but is a longshot with 150/1 odds.
3. In four out of seven award categories, the same nominee is both the favorite to win the Oscar and has the most likes on Facebook.
4. Of all nominees, 6 of them had no presence on Facebook.