In this Targeted Victory Digital Landscape Report, Michael Babyek and Michael Beach explores the growth in Twitter followers among senatorial candidates over the past four weeks. Republicans did very well this month, placing 4 of the top 6 spots.
A few key points:
1. Connie Mack had the most new followers with 1,589.
2. Randy Hekman had the biggest growth percentage with 295.45%.
3. Claire McCaskill had the most followers with 65,800. Scott Brown led all GOP candidates with 37,033.
In this Targeted Victory Digital Landscape Report, Michael Beach and Bryan Watkins explore the growth in Twitter followers among campaign committees over the past four weeks. While the DNC added the most followers with 7,854, the RNC had the largest growth increase with 10.58%
A few key points:
1. The DNC had the most likes with 93,500. The RNC led all Republican committees with 69,835.
2. The RNC also led Republican committees with 6,682 new followers.
3. The RNC and NRCC had the largest growth increases of the campaign committees with 10.58% and 9.51%.
In this Targeted Victory Digital Landscape Report, Michael Babyak and Bryan Watkins explore the growth in the Twitter followers in the presidential race over the past four weeks. While Barack Obama added the most followers with 990,920, Mitt Romney had the largest percentage of growth with 12.50%
A few key points:
1. Mitt Romney led all GOP candidates with 46,691 new followers.
2. The GOP candidates accumulated 123,795 new followers over the past four weeks.
3. Mitt Romney had a larger percentage of growth than Barack Obama.
You can check out more information about our report here.
Viewers wanted a sense of familiarity and uniformity yesterday. Six of the top ten most watched videos in politics appeared in our last edition. However, three of the new entries to the list were older videos from 2007 and 2008. Will viewers continue this trend of favoring older videos over new uploads? Stay tuned.
13,751 views
4,180 people like this
254 people disike this
13,376 views
26,328 people like this
2,593 people disike this
8,345 views
866 people like this
128 people disike this
4,283 views
84 people like this
18 people disike this
4,165 views
16,407 people like this
1,903 people disike this
2,626 views
1,397 people like this
64 people disike this
2,562 views
1,345 people like this
14,083 people disike this
2,493 views
21 people like this
4 people disike this
2,156 views
26,958 people like this
8,305 people disike this
1,485 views
937 people like this
523 people disike this
Check back in tomorrow to see more YouTube statistics.
Sometimes, the best way to make something new is to re-introduce something old. Eight of the ten most watched videos in politics last weekend were new entries. While some videos, such as from Mitt Romney and Bankrupting America, made their first entry, others reappeared from last week.
132,306 views
2,508 people like this
117 people disike this
81,631 views
107 people like this
27 people disike this
19,844 views
806 people like this
119 people disike this
14,251 views
1,347 people like this
13,995 people disike this
13,768 views
17 people like this
4 people disike this
12,748 views
187 people like this
36 people disike this
12,651 views
589 people like this
95 people disike this
9,891 views
682 people like this
94 people disike this
7,748 views
26,924 people like this
8,299 people disike this
6,740 views
84 people like this
17 people disike this
Check back in tomorrow to see more YouTube statistics.
Yesterday was a good day for Republicans. Nine of the ten most-watched videos in politics were from Republican candidates, think tanks and PACs, including Mitt Romney and American Crossroads. Viewers wanted to know more about Republican positions regarding energy, the budget and health care.
17,883 views
771 people like this
119 people disike this
8,557 views
99 people like this
45 people disike this
4,123 views
0 people like this
0 people disike this
3,570 views
892 people like this
33 people disike this
1,885 views
197 people like this
125 people disike this
1,799 views
73 people like this
11 people disike this
1,535 views
22,457 people like this
1,008 people disike this
1,495 views
204 people like this
131 people disike this
1,163 views
612 people like this
178 people disike this
965 views
0 people like this
0 people disike this
Check back next week to see more YouTube statistics.
Well the time has finally arrived for a tradition unlike any other, The Masters. It’s also the time where we get to see which PGA pros participating in the Masters have jumped on the bandwagon and joined Twitter. As we pointed out this time last year, 41% of the 99 players in the 2011 Masters field were using Twitter.
So let’s take a look at where the Masters field has come over the past year. Out of the 97 players in the field this year, 59% are now using Twitter with over 8,000,000 followers. The 2011 field had just over 4,000,000 followers.
By number of followers, Tiger Woods has jumped into the top spot. He is also the first PGA golfer to cross the 2,000,000 follower mark. Ian Poulter and Stewart Cink, one and two in last year’s report, round out the two and three spot each with over 1,000,000 followers.
If we look at the number of tweets, Bubba Watson is still the biggest tweeter, but let’s welcome Trevor Immelman to the party. He is the only new name in this year’s list of top ten tweeters.
Tiger Woods is currently ranked #7 in the world but he is ranked #1 when comparing the number of followers per tweet.
Rory McIlroy may have blown a four-stroke lead in last year’s Master’s but since then; he has picked up the 2nd largest following on Twitter.
Here is a list of players that are either new to Twitter in the past year or did not participate in the Masters last year. Darren Clarke, from Northern Ireland takes the top of the list.
Will having a twitter handle improve one of these guys play on Sunday? No. But it does give them the opportunity to communicate with their fans and be a greater asset to their sponsors. Stewart Cink, one of the PGA twitter pioneers, keeps a list of all the sticks in his bag on his twitter profile.
Eight out of the top ten golfers in the world are currently using Twitter. It is clear that players took note of early adopters such as Stewart Cink and Ian Poulter and the fan relationship they were able to build through this platform. If you want to give them or any of the guys in the Masters field a follow – we have their Twitter accounts below.
[table id=14 /]
Viewers went from everything new to familiarity yesterday. If eight of the top ten most watched videos in politics seem familiar, it’s because they were also on the list in the last edition of YouTube Yesterday. Will this new-to-old pattern continue tomorrow? Stay tuned.
55,050 views
92 people like this
24 people disike this
35,809 views
667 people like this
454 people disike this
26,605 views
1,140 people like this
45 people disike this
19,633 views
718 people like this
115 people disike this
10,374 views
1,335 people like this
13,808 people disike this
9,116 views
71 people like this
9 people disike this
7,403 views
883 people like this
33 people disike this
7,242 views
1,167 people like this
87 people disike this
6,946 views
26,771 people like this
8,272 people disike this
5,932 views
23 people like this
5 people disike this
Check back in tomorrow to see more YouTube statistics.
Targeted Victory was featured in a new article from USA Today yesterday about the changing nature of campaign advertising. Political campaigns, such as the candidates running for the 2012 presidential race, are increasing their usage of online advertising to target specific audiences by using “cookie trails,” ZIP codes, search engine terms and locating mobile devices in certain areas.
Check out the article and tell us what you think.
In this Targeted Victory Digital Landscape Report, Ryan Meerstein explores the growth in the Facebook likes between the senatorial committees over the past four weeks. While Sherrod Brown added the most new likes with 9,613, Scott Brown had the largest total of likes with 244,400.
A few key points:
1. Todd Akin grew 161.16% in new likes from last month, the largest increase of any senatorial candidate.
2. GOP candidates were 7 of the top 10 candidates.
3. Sherrod Brown had the most new likes with 9,613. Tom Leppert had the most new likes of any GOP candidate with 4,100.
4. Scott Brown had the largest total number of likes with 244.400. His opponent, Elizabeth Warren, was second with 119.265.
Total Likes
|
Rank |
|
03/05/12 |
04/01/12 |
Growth |
Growth% |
|
1 |
Sherrod Brown |
29,359 |
38,972 |
9,613 |
32.74% |
|
2 |
Warren |
115,113 |
119,265 |
4,152 |
3.61% |
|
3 |
Leppert |
16,932 |
21,032 |
4,100 |
24.21% |
|
4 |
Gillibrand |
50,012 |
53,852 |
3,840 |
7.68% |
|
5 |
Durant |
6,405 |
10,222 |
3,817 |
59.59% |
|
6 |
Akin |
2,093 |
5,466 |
3,373 |
161.16% |
|
7 |
Brown |
241,347 |
244,400 |
3,053 |
1.26% |
|
8 |
Thompson |
2,773 |
5,760 |
2,987 |
107.72% |
|
9 |
Brunner |
13,058 |
15,630 |
2,572 |
19.70% |
|
10 |
Cruz |
72,428 |
74,365 |
1,937 |
2.67% |
Best Senate Races – Total Likes
|
Best Senate Races (Total) |
Likes |
|
Scott Brown |
244,400 |
|
Elizabeth Warren |
119,265 |
Best Senate Races – New Likes
|
Best Senate Races (by CD) |
Likes |
|
Sherrod Brown |
9,613 |
|
Tom Leppert |
4,100 |
You can see more information about our reports here.