Targeted Victory

Viewers were looking for familiar favorites over new videos yesterday. Six of the top ten most watched videos in politics were featured in our last edition of YouTube Yesterday. Will viewers turn to these same entries tomorrow? Stay tuned.   Steel by Barack Obama 70,434 views 1,151 people like this 315 people disike this Current [...]

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in Facebook interactions between the campaign committees over the past four weeks. A few key points: 1. The DCCC had the largest market share percentage with 57.69%. The RNC led all Republican committees with 24.11%. 2. The RNC also led Republican committees with 1,291 [...]

Viewers continued turning to the same videos yesterday. Eight of the top ten most watched videos in politics were videos that appeared in our last edition of YouTube Yesterday. As the election gets closer, will viewers prefer older or newer videos? Stay tuned.   AFP Wasteful Spending Ad by Americans for Prosperity 66,842 views 414 [...]

In this Targeted Victory Digital Landscape Report, Michael Babyak and Michael Beach explore the growth in Twitter followers for national committees over the past four weeks. A few key points: 1.  The RNC added the most followers with 13,090 and had the largest percentage of growth with 18.52%. The DNC led all Democratic national committees with 8,404 new followers [...]

Viewers preferred familiar videos over new ones yesterday. Six of the top ten most watched videos in politics were in the last edition of YouTube Yesterday. Will viewers turn to these old favorites tomorrow? Stay tuned.   AFP Wasteful Spending Ad by Americans for Prosperity 98,303 views 407 people like this 1,116 people disike this [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Michael Babyek explore the most watched political videos on YouTube between the national committees over the past four weeks. A few key points: 1. The RNC had the most views with 472,922. The DCCC led all Democratic national committees with 70,430. 2. The most watched [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein explore the growth in likes on Facebook between the national committees over the past four weeks. While the DCCC had the most likes with 787,848, the NRCC had the largest growth percentage with 29.66%. A few key points: 1. The DCCC had the most [...]

Targeted Victory is proud to introduce our new senior political analyst, Scott Sendek (@sendek). Scott has experience with campaigns, government agencies and conservative political organizations. Prior to joining us, he worked for Bloomberg LP where he was focused on business development for Bloomberg Government.  He served in the administration of President George W. Bush as a [...]

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in the Facebook interactions between the campaign committees over the past four weeks. While the DCCC had the most interactions with 176,375, the RNC had the most posts with 77. A few key points: 1. The DCCC had the largest interaction [...]

Yesterday was a day for new videos in politics, as eight out of the ten most-watched videos were new entries. Will this trend continue? Stay tuned.   Same Tired Rhetoric by RNC 51,138 views 1,016 people like this 109 people disike this Current Rank 1 Previous Rank 8     Mitt Romney versus Reality by [...]