Targeted Victory

Over the last year or so there has been a new trend occurring among PGA pros.  It’s not a new and improved ball or driver.  It’s not a new look to sell more clothes.  It’s not even a new swing to make the ball go longer and straighter.  It’s joining Twitter. This weekend 99 of [...]

Ryan Meerstein takes a look at March Madness and Twitter.

In this 2010 In Review Digital Landscape report Michael Beach and Ryan Meerstein take a closer look at gubernatorial campaigns and how they performed on YouTube last cycle. A few key points: 1. Jan Brewer had the most YouTube views for GOP candidates with 1,481,619 (185,202/CD) while Jerry Brown led the way for Democrat candidates [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein take a look at Gubernatorial Campaigns and how they performed on Facebook in 2010. Some key points: 1. GOP candidates accounted for 62.57% of all likes for gubernatorial candidates, outgrowing DEM candidates 1,147,013 to 682,545. 2. GOP gubernatorial candidates held a head [...]

In this special edition Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a step outside of politics and take a look at the upcoming Academy Awards.  In this report we look at 7 different categories of awards and then compare the nominees Facebook likes against the nominee who is favored to win [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein examine Senate campaigns and web traffic. Some key points: 1. In 2010, GOP candidates held 8 of the top 10 rankings for web traffic in Senate races. 2. GOP Senate candidates accounted for 64.12% of all visitors to Senate candidate websites. 3. [...]

In this installment of 2010 In Review, Michael Beach and Ryan Meerstein take a look at Senate campaigns and how they performed on Twitter. A few key points: 1. GOP candidates accounted for 82.30% of all followers for Senate candidates during 2010. 2. GOP U.S. Senate candidates hold 9 of the top 10 rankings for [...]

In this latest 2010 Year in Review Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at Senate campaigns and YouTube. Some key points: 1. In 2010, GOP Senate candidates had 9,401,456 total YouTube views to DEM Senate candidate’s 4,438,130. 2. Head to head, GOP candidates held an advantage in 24 of 37 [...]

In this 2010 Year in Review Digital Landscape Report Michael Beach and Ryan Meerstein take a look at Senate campaigns and Facebook. A few key points: 1. GOP Senate candidates accounted for 72.47% of all likes for Senate candidates during this cycle: consequently outgrowing the DEM candidates 1,084,512 to 382,903. 2. Senator Marco Rubio had [...]

Michael Beach and Ryan Meerstein take a look at state committees and web traffic in this 2010 Year in Review Digital Landscape Report. Some key points: 1. GOP State Committees held a head to head advantage in 33 of 50 states. 2. State GOP’s accounted for 56.15% of all visitors for state committees during the [...]