Key Points:
1. Ted Cruz led with 60,310 Facebook engagements and a 15.61% market share. Elizabeth Warren led all Democratic candidates with 55,701 Facebook engagements and a 14.42% market share.
2. George Allen led with 86 Facebook posts. Sherrod Brown led all Democratic candidates with 73.
3. Elizabeth Warren led with 2,321 Facebook engagements per post. Ted Cruz led all Republican candidates with 745.
Key Points:
1. Elizabeth Warren led with 14,773 new Facebook likes. George Allen led all Republican Senate candidates with 4,980 new likes.
2. Martin Heinrich had the largest growth percentage with 73.85%. Heather Wilson led all Republican Senatorial candidates with 30.67%.
3. Scott Brown led with 271,501 total likes.
View and explore the data here.
Key Points:
1. Elizabeth Warren led the way with 45,672 Facebook engagements and a 17.08% market share.
2. Tim Kaine led with 91 posts.
3. Ted Cruz led all Republican candidates with 379 engagements per post.
View and explore the data here.
In this Targeted Victory Digital Landscape Report, Michael Beach and Michael Escoto explore the change in likes on Facebook among senatorial candidates over the past four weeks. Republicans continued their Facebook winning streak, as 5 of the top 6 senatorial candidates for Facebook likes were Republicans.
A few key points:
1. Scott Brown led all candidates with 268,940 likes and 12,288 new likes. Elizabeth Warren led all Democrats with 130,821 total likes and 7,414 new likes.
2. Of the top 6 senate candidates, Todd Akin had the largest growth percentage increase with 47.39%.
