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Digital Landscape Report: Elizabeth Warren Leads the Way in Facebook Engagements (June 10, 2012)

Key Points:

1. Elizabeth Warren led the way with 45,672 Facebook engagements and a 17.08% market share.

2. Tim Kaine led with 91 posts.

3. Ted Cruz led all Republican candidates with 379 engagements per post.

View and explore the data here.

Digital Landscape Report: Senatorial Races and Likes on Facebook (April 22, 2012)

 

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein explore the change in likes on Facebook among senatorial candidates over the past four weeks. Republicans continued their Facebook winning streak, as 5 of the top 6 senatorial candidates for Facebook likes were Republicans.

A few key points:

1. Scott Brown led all candidates with 255,981 likes and 12,322 new likes. Elizabeth Warren led all Democrats with 123,285 total likes and 4,883 new likes.

2. Of the top 6 senate candidates, Tom Smith had the largest growth percentage increase with 213.44%.

3.  The top 5 Republican senatorial candidates gained 28,386 new likes.

Digitial Landscape Report: Brown, Akin big winners

In this Targeted Victory Digital Landscape Report, Ryan Meerstein explores the growth in the Facebook likes between the senatorial committees over the past four weeks. While Sherrod Brown added the most new likes with 9,613, Scott Brown had the largest total of likes with 244,400.

A few key points:

1.  Todd Akin grew 161.16% in new likes from last month, the largest increase of any senatorial candidate.

2. GOP candidates were 7 of the top 10 candidates.

3. Sherrod Brown had the most new likes with 9,613. Tom Leppert had the most new likes of any GOP candidate with 4,100.

4. Scott Brown had the largest total number of likes with 244.400. His opponent, Elizabeth Warren, was second with 119.265.

 

Total Likes

Rank

Facebook

03/05/12

04/01/12

Growth

Growth%

1

Sherrod Brown

29,359

38,972

9,613

32.74%

2

Warren

115,113

119,265

4,152

3.61%

3

Leppert

16,932

21,032

4,100

24.21%

4

Gillibrand

50,012

53,852

3,840

7.68%

5

Durant

6,405

10,222

3,817

59.59%

6

Akin

2,093

5,466

3,373

161.16%

7

Brown

241,347

244,400

3,053

1.26%

8

Thompson

2,773

5,760

2,987

107.72%

9

Brunner

13,058

15,630

2,572

19.70%

10

Cruz

72,428

74,365

1,937

2.67%

 

Best Senate Races – Total Likes

Best Senate Races (Total)

Likes

Scott Brown

244,400

Elizabeth Warren

119,265

 

Best Senate Races – New Likes

Best Senate Races (by CD)

Likes

Sherrod Brown

9,613

Tom Leppert

4,100

 

You can see more information about our reports here.

 

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