Targeted Victory

MARKET SHARE In a three way race, Marco held a commanding lead in Facebook likes, Twitter followers, YouTube views and website visitors.  Neither of his opponents, Charlie Crist nor Kendrick Meek, came within 30% of Marco’s total list in any of these four categories and nowhere was the gap more evident than with YouTube views [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein examine Senate campaigns and web traffic. Some key points: 1. In 2010, GOP candidates held 8 of the top 10 rankings for web traffic in Senate races. 2. GOP Senate candidates accounted for 64.12% of all visitors to Senate candidate websites. 3. [...]

Michael Beach and Ryan Meerstein take a look at state committees and web traffic in this 2010 Year in Review Digital Landscape Report. Some key points: 1. GOP State Committees held a head to head advantage in 33 of 50 states. 2. State GOP’s accounted for 56.15% of all visitors for state committees during the [...]

Its that time of year and two storied franchises are back in the big game.  This week we decided to take a look at the NFL teams and their followings on Facebook and Twitter and then take a deeper look into the Packer and Steelers online followings. NFL: TEAM BY TEAM (FACEBOOK) 1. Leading the [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at web traffic for State Committees in the last four weeks.  From this time last month, traffic decreased overall by 12.75%. A few key points: 1.  The Florida Democratic Party led all State Committees in web traffic with 17,993 visits.  [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein look at web traffic to Governor candidate websites during the month of September.  Meg Whitman was the only candidate to eclipse the 100,000 mark during this time period. A few key points: 1. Meg Whitman led all candidates with 117,370 visits.  Her opponent, [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein review web traffic for Senate candidates during the month of August.   Overall, traffic was up 15.20% from July to August. A few key points: 1. Barbara Boxer led all candidates with 78,699 visits.  Sharron Angle led all GOP candidates with 52,089 visits. [...]

Marco Rubio continued to outgrow Charlie Crist and Kendrick Meek online in September. A few key points: 1. Marco accounted for 69.25% of Facebook likes, 46.86% of YouTube views, 59.73% of Twitter followers and 44.79% of the web site visits for all FL SEN candidates. 2. Marco had 4,541 Facebook likes compared to 468 for [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a look State Committee web traffic for the month of August.  During this month committees saw increased traffic to their sites after seeing a dip from June to July. A few key points: 1. New Hampshire GOP led all committees with 31,430 [...]

Dino Rossi continued to outgrow Senator Murray online in September. A few key points: 1. Dino accounted for 83.36% of Facebook likes, 78.02% of YouTube views, 52.96% of Twitter followers and 67.81% of the web site visits for all WA SEN candidates. 2. Dino had 38,860 YouTube views compared to 10,948 for Murray. 3. If [...]