Michael Beach co-founded Targeted Victory in February, 2009. Since inception, Targeted Victory has quickly grown to become the premier Republican digital strategic consulting firm, serving over 170 clients including Marco Rubio for Senate (FL), American Crossroads, Susana Martinez for Governor (NM), and Mitt Romney’s Presidential Campaign.
This experience includes the strategy, development, and placement of more than $150 million in online advertising campaigns. In 2012, Michael was featured on PBS Frontline’s special “The Digital Campaign.”
Prior to founding Targeted Victory, Michael served as the National Victory Director for the Republican National Committee, overseeing and implementing a 50-state voter turnout program for the 2007-08 election cycles. He was recognized by Campaigns & Elections for his work in this role and named a Rising Star in 2010.
Before joining the RNC, Michael served as the Political Director for the Nevada Republican Party during the 2006 campaign cycle. In 2004, Michael served in the 72 Hour Department of the Ohio Republican Party, focusing his attention on voter turnout tactics and field program operations.