As a friend of Targeted Victory, you already know about our exciting new partnerships with Stagwell Media, LLC, Stripe and other innovators. You share our agency’s long held view that it makes no sense for a new generation of corporate and political clients to continue to rely on an outdated, analog approach in a digital world.
That’s why today we’re launching our Optimization and Intelligence Network (OIN), a new network of best-in-class companies across the digital landscape. OIN will include a host of innovative companies in the marketplace, and will build on our agency’s digital-first approach to optimizing outcomes for global corporate, political and non-profit clients.
We’re proud to announce WPAi, a world-class thought leader in the intelligence space, as the first in a series of partners under the OIN umbrella.
Read our press release here
Under the leadership of partners Chris Wilson and Bryon Allen, WPAi provides industry-leading data analytics, survey research and data management technology. Wilson served as the former Director of Research, Analytics and Digital Strategy on the Ted Cruz for President campaign. WPAi has innovated the use of predictive modeling to deliver exceedingly accurate intelligence in the fields of politics, business, marketing, and public affairs.
WPAi will offer Targeted Victory clients an additional layer of political, public affairs, marketing and corporate intelligence, along with the data analytics and technology platforms to manage it. They share our commitment to disrupting the outdated models in Washington and around the world that simply don’t work in today’s marketplace.
Stay tuned for more OIN partnership announcements very soon.
Alexandria, VA: Targeted Victory, a full service public affairs, strategy and marketing agency, today announced a major new partnership with Stripe, the world’s leading online payment platform.
By leveraging Stripe’s successful record of handling billions of dollars a year for forward-thinking global businesses, the new partnership ensures Targeted Victory now offers its clients the easiest, most secure way to process political donations in the marketplace.
Targeted Victory hailed Stripe’s innovative features, security and efficiency, including its unique ability to allow donors to split their political donations among different campaigns and political campaign committees.
“Two of our core values are investing in our people and partnering with best-in-class companies across the digital landscape,” said Targeted Victory CEO Zac Moffatt. “The global success of Stripe inspires and motivates us to continue disrupting the traditional political fundraising process.”
“Despite being a few decades old, the internet still hasn’t reached its full potential for powering frictionless donations,” said John Collison, President and Co-founder of Stripe. “We want to change that, making it even easier for organizations across the country using Targeted Victory to raise money online.”
Targeted Victory leads the digital marketing and fundraising programs for House Speaker Paul Ryan and the National Republican Senatorial Committee. Since its inception, the agency has served over 700 campaigns and organizations, managed more than $200 million in digital advertising, and raised over $350 million for its clients, including Mitt Romney for President, American Crossroads, Marco Rubio for Senate, and nine of the most competitive winning Republican Senate campaigns over the past two cycles.
ABOUT TARGETED VICTORY
Built by digital marketers, Targeted Victory is a full-service public affairs, strategy and marketing agency providing optimized outcomes in the digital age. The agency focuses on winning political elections and on solving global corporate challenges. The agency recently announced a partnership with Mark Penn’s Stagwell Media LLC as the first member of The Stagwell Group’s marketing incubator.
As a friend of Targeted Victory, you well know about our expansion into the public affairs arena. Thank you for all the kind notes and smart ideas.
"Stagwell Media’s level of insight and experience with the biggest global brands will help us open doors and build bridges between other Republican firms and Silicon Valley, Madison Avenue, and Wall Street." -DISRUPTING THE MARKETERS, MEDIUM
In the past 30 days, our agency added three top Republican strategists to our leadership team, and announced an exciting new partnership with Stagwell Media, LLC.
Targeted Victory gives Mark Penn a right-side counterpart to SKDKnickerbocker, founded by Democrats. Penn told me that paired with SKDK, “Stagwell now has strong political communications capabilities on both sides of the aisle. Commercial clients have a lot to learn from the political model about how to use online communication to more effectively motivate their customers.” -AXIOS, MIKE ALLEN
The real story is this: none of these exciting announcements would be possible without the groundbreaking work of those of you who built our digital first agency.
Targeted Victory is not only committed to our clients, we’re committed to investing in great people.
We salute each and every one of our team members for their record of excellence and industry disruption
As a friend of our growing agency, you already know about the exciting partnerships and new additions to our team of top digital first strategists. This morning, we announced that former Capitol Hill Chief of Staff Alex Schriver is joining us as Senior Executive Vice President.
This afternoon, we’re taking a moment to honor and congratulate another newly announced member of our Targeted Victory team.
Targeted Victory’s new President, Connie Partoyan, was just recognized as a member of PR Week’s prestigious list of 40 Champions of PR for 2017!
Connie joins a prestigious list of women the magazine describes as the “40 reasons the communications and PR industry is ready and more than able to take center stage among the marcomms disciplines.”
These women come to the table with new, innovative ways of doing business and are helping define their companies as sought-after employers of the future. They are mentors for women on their teams, creating a solid foundation of leaders for years to come.
Targeted Victory is honored to have Connie Partoyan lead our expansion into the global corporate and public affairs space and attract the most talented and accomplished Republican strategists in the digital, advertising and public affairs arena.