Behind the curtain: a look at the technology powering 2016

October 26, 2016 by Team Targeted Victory

With less than two weeks to go until Election Day, technology is proving to be more important than ever for reaching the right voters these finals days.

At Targeted Victory, our mission is to use technology to bring transparency and accessibility to media buying, and this article gives some in depth insight into how we’re doing that. Our Chief Technology Officer Pete Sheridan is one of the top CTO’s in the political space and has been integral in our efforts to improve the efficiency of media buying across all screens.

It’s not just about 2016. We’re continually innovating and building new products that will help our clients next cycle and beyond.

In future election cycles Sheridan predicts a convergence of advertising across screens, large and small. “Campaigns will have to incorporate a targeted rating impression system across all screens,” he said. “The single most important thing a future [political] campaign can do is optimize linear television buying. By optimizing a television ad buy, a political campaign could find 10 to 20 percent budget savings, which could power their voter turnout programs, their digital programs, their fundraising, and everything in between. That 10 to 20 percent can mean the difference between winning and losing.”

It all comes down to one thing. As Pete puts it, “we are trying to make sure our clients get the best bang for their advertising dollar.”

If we can help you and your clients with their final push before Election Day, drop us a line, and we’ll be in touch.