As part of our continued expansion as a full service agency we proudly announce top Republican strategist Alberto Martinez is joining Targeted Victory as Executive Vice President to lead our emerging Public Affairs practice.
Adding Alberto to our team underscores our commitment to serving as the premiere corporate and political consulting agency on the right, and serves as the first of several exciting announcements in the coming weeks. Alberto previously served as former Chief of Staff and Senior Advisor to Florida Senator Marco Rubio.
“The demand by current and would-be clients to bring our deep knowledge of the political space and strategic expertise to a full range of public affairs offerings continues to rise, particularly within a corporate sector looking for solutions in managing a changing environment in Washington,” said Targeted Victory CEO Zac Moffatt.
“After a successful 2016 cycle, the time to meet that demand is now. Alberto’s experience, skill set and his longstanding relationships in Washington exemplifies the value we offer to clients: we solve global challenges, and we win political, corporate and public policy battles with a digital-first approach by the best strategists in the arena.”
“We have the opportunity to alter and influence the current strategic communications and digital marketing landscape and create solutions for our clients that no one else can offer,” said Martinez. “No public affairs team in Washington has the digital DNA of Targeted Victory, and no digital firm can offer our comprehensive strategic communications solutions.”
In the 2016 cycle, our agency demonstrated it ability to move beyond traditional digital tactics to solve national and global challenges. We managed over $50 million in paid advertising, raised more than $100 million for our political clients.
We lead the digital marketing and fundraising programs for House Speaker Paul Ryan and the National Republican Senatorial Committee. Last cycle, we helped win four U.S. Senate races, and retained each and every one of our political clients.
Our clients, including national political and international decision makers, can count on Alberto and on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
About Alberto Martinez
Alberto Martinez is a proven veteran of politics, policy and public service whose nearly two-decade career has spanned from Tallahassee, Florida to Washington, D.C.
In 2013, Martinez became the first Cuban-American to serve as a chief of staff in the U.S. Senate.
A key member of Rubio’s inner circle during two Senate campaigns and a Presidential campaign, Martinez directed legislative planning and strategy related to broad policy matters, as well as the Senator’s work on the Senate Foreign Relations Committee, Select Committee on Intelligence, Committee on Science, Commerce, and Transportation, and the Committee on Small Business and Entrepreneurship, and his membership on the Bipartisan Congressional Task Force on Economic Growth in Puerto Rico.
As a strategist and pundit, Martinez has been regularly quoted in the New York Times, The Wall Street Journal, The Washington Post, and many others.
Previously, Martinez served as communications director for the Republican majority during Senator Rubio’s term as speaker of the Florida House and as chief of staff to the majority whip of the Florida house. Prior to his work with Rubio, Martinez served as deputy speechwriter for Governor Jeb Bush and Florida communications director for President George W. Bush’s reelection campaign in 2004.
Martinez is originally from Miami, Florida and lives in Alexandria, Virginia with his wife, and son.
About Targeted Victory
Built by digital marketers, Targeted Victory is a full service strategy and marketing agency providing optimized outcomes in the digital age. We focus on winning political elections and on solving global corporate challenges. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.