Alexandria, VA: Targeted Victory (http:/www.TargetedVictory.com), a leading Republican strategy and marketing agency headquartered in Alexandria, Virginia, announced today that Stagwell Media LLC, has acquired a minority stake in the company as the first member of the Stagwell Group’s marketing incubator.
“Targeted Victory is at the forefront of modern political communications and I believe that political expertise is on the cutting edge of marketing today,” said Mark Penn, Managing Partner and President of The Stagwell Group. “Targeted Victory is exactly the right group to start Stagwell Group’s Marketing Incubator, and we are excited to provide growth capital and strategic expertise to exceptional start-ups like them.”
Built by digital marketers, Targeted Victory is a full-service strategy and marketing agency providing optimized outcomes in the digital age. The agency focuses on winning political elections and on solving global corporate challenges. Its clients, including national political and international decision makers, count on the agency’s team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
Targeted Victory leads the digital marketing and fundraising programs for House Speaker Paul Ryan and the National Republican Senatorial Committee and has served more than 700 of the biggest names in politics and business, including Mitt Romney for President, Ted Cruz for President, Scott Walker for President, Rick Perry for President, Marco Rubio for Senate, American Crossroads, General Dynamics, FedEx and 9 of the most competitive Republican Senate wins over the past 2 cycles. It has managed over $200 million in digital advertising and raised over $350 million for its clients since inception.
“As a full service agency built from the ground up by digital marketers we believe that our partnership with the Stagwell Group will accelerate our current expansion into world class companies and brands across the world” said Targeted Victory CEO Zac Moffatt. “This partnership will help us add additional value to our clients while also opening doors and building bridges between Madison Avenue, Fortune 500 C-suites, and dozens of talented and creative professionals in the Republican digital, advertising, and public affairs space.”
Targeted Victory will join Harris Insights and Analytics, strategic communications firm SKDKnickerbocker, entertainment research firm National Research Group (NRG), creative digital firm Code and Theory, and integrated performance-driven global marketing firm PMX Agency.
This is one of several announcements the Stagwell Group will make in the coming weeks.
Targeted Victory CEO Zac Moffatt and Managing Partners Abe Adams and Ryan Meerstein will continue to hold the majority ownership stake, but Stagwell Group has an option to acquire a majority stake in the future. Other terms were not disclosed.
ABOUT THE STAGWELL GROUP
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. The Stagwell Group portfolio includes public opinion research leader Harris Insights & Analytics, leading integrated performance-driven global marketing firm PMX Agency, creative digital firm Code and Theory, strategic communications firm SKDKnickerbocker and entertainment research firm National Research Group (NRG). Stagwell Group has also made a strategic investment in public relations firm Finn Partners and created communications agency Wye Communications. The fund previously announced it has raised $250 million in capital and may leverage that to make up to $750 million in acquisitions. Online at www.stagwellgroup.com.