Targeted Victory Names Alex Schriver as Senior VP

March 29, 2017 by Team Targeted Victory

As SVP, Alex Will Help Lead Our Agency’s Growing Public Affairs and Public Advocacy Practice

Alexandria, VA: Leading strategy and marketing agency Targeted Victory today named top strategist and former Bradley Byrne Chief of Staff Alex Schriver as Senior Vice President. Alex will help lead our agency’s growing public affairs and public advocacy practice.

“Targeted Victory is already the leader in the Republican digital, strategy, and marketing space,“ said Schriver. “This team is in a unique position to solve global challenges, impact public policy and to disrupt the current marketing space.”

“Alex Schriver is one of the smartest, most accomplished new generation of strategists in Washington,” said Targeted Victory CEO Zac Moffatt. “He will play a major role in our expansion as the best digital first strategy and marketing agency in Washington, and across the country.”

Today’s announcement builds on our agency’s growth strategy, including our recent partnership with Stagwell Media, LLC and the additions of former Chief of Staff to Florida Senator Marco Rubio Alberto Martinez as Executive Vice President, and former Direct Impact CEO Connie Partoyan as President.


Alex Schriver formerly served as Chief of Staff for U.S. Representative Bradley Byrne (AL-01). He previously managed Rep. Byrne’s successful campaign in the 2013 special election for Alabama’s First Congressional District. As Chief of Staff, Schriver serves as the Congressman’s chief policy, legislative, and communications advisor, managing 16 staff and a $1.3 million annual budget.

Schriver is a former National Chairman of the College Republican National Committee. During his tenure, Schriver raised a record $16 million dollars and oversaw 75 full-time staff operating in 23 states, building the organization into the 2nd largest 527 in the country. Schriver also formerly worked at The Gula Graham Group, a Washington D.C. based political fundraising and consulting firm.

Schriver has been a frequent political commentator, providing analysis for CNN, Fox News Channel, MSNBC, NBC News, C-SPAN & PBS. He has also appeared in the Wall Street Journal, New York Times, Washington Post, The Hill, POLITICO, and Roll Call. He was profiled in the 2012 book, “Mission: Adulthood” by New York Times journalist Hannah Seligson.

Schriver serves on the Board of Directors of the Capitol Hill Club and So Others Might Eat (SOME) Jr. Gala. Schriver previously served on the Board of Directors for Crossroads Generation, a SuperPAC formed with American Crossroads. Schriver also previously served on the Board of Directors for Reform Alabama, a 501(c)4 working to support, promote and sustain sound government reform policies in Alabama.

Schriver holds a B.A. in Political Science from Auburn University. He currently resides in Washington D.C.


Built by digital marketers, Targeted Victory is a full-service strategy and marketing agency providing optimized outcomes in the digital age. The agency focuses on winning political elections and on solving global corporate challenges. Its clients, including national political and international decision makers, count on the agency’s team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.