Michael Beach is the co-founder of Targeted Victory, an audience driven technology company focusing on programmatic media buying across all screens. Employing over 100+ people, Targeted Victory's mission is to use technology to bring transparency and accessibility to media buying to empower its clients.
Most recently, Michael served as the Senior Advisor for Paid Media Optimization for Ted Cruz for President in 2016. Targeted Victory has quickly grown to become the premier Republican technology company, serving over 700 clients, including Joni Ernst, Paul Ryan, the NRSC, Kelly Ayotte, the NRCC, Greg Abbott, and Mitt Romney’s Presidential Campaign.
This experience includes the strategy, development, and placement of more than $150 million in online advertising campaigns. In 2012, Michael was featured on PBS Frontline’s special “The Digital Campaign.” Michael is also a frequent contributor to Mashable, AdAge, The Wall Street Journal, Fast Company, MediaPost, and more.
Prior to founding Targeted Victory, Michael served as the National Victory Director for the Republican National Committee, overseeing and implementing a 50-state voter turnout program for the 2007-08 election cycles. He was recognized by Campaigns & Elections for his work in this role and named a Rising Star in 2010.
Before joining the RNC, Michael served as the Political Director for the Nevada Republican Party during the 2006 campaign cycle. In 2004, Michael served in the 72 Hour Department of the Ohio Republican Party, focusing his attention on voter turnout tactics and field program operations.